Basket candle gift gift yankee

Business Editors & Lifestyles Writers

FEATURE...

WHATELY, Mass.--(BUSINESS WIRE FEATURES)--March 13, 2001

The Yankee Candle Company, Inc (NYSE: YCC), the country's leading designer, manufacturer, wholesaler and retailer of premium scented candles, introduces two fresh outdoor fragrances that remind us that spring is right around the corner. These newcomers to Yankee Candle's Housewarmer(R) line also sport bright appealing colors and beautiful packaging that are perfect for home decor and gift giving.

-- Green Grass is as sweet and heady as a newly mowed lawn, soothingly earthy and clean.

-- Seaside Holiday(TM) is a fresh, sunny ocean fragrance reminiscent of beachside at sunset.

Each fragrance is available in Housewarmer(R) candle styles including 22 oz., 14.5 oz., and 3.7 oz jars; wrapped and unwrapped Samplers(R) votive candles; scented Tea Lights; Tarts(R)Wax Potpourri; 3-Wick Parlor Candles; Ionic(TM) Pillars in three sizes - 2.8" x 3", 2.8" x 6", 2.8" x 9"; and 8" and 12" Tapers.

For fans of Warren Kimble, American's most famous living folk artist, Yankee Candle has added two additional fragrances to the popular Country Classics(TM) line that features his art.

-- Sage & Citrus, a favorite Yankee Candle(R) fragrance, is a perfect complement to Kimble's natural-hued house and hills landscape painting.

-- The rich cornucopia of juicy fruit fragrance in Fruit Basket(TM) complements Kimble's fruit basket art that looks good enough to eat.

Both new fragrances in the Country Classics line have matching jar toppers that make Kimble's label art come alive in three dimensions. Perfect for any decor, and perfect for gift giving.

All new candles will be in stores in mid-March. Jar toppers will be available in June.

About Yankee Candle

The Yankee Candle Company, Inc. is the leading designer, manufacturer, wholesaler and retailer of premium scented candles, with sales of $339 million annually. Yankee candles are sold in approximately 12,900 gift stores nationwide, in an expanding base of company-owned retail stores (151 in 36 states to date), and through direct mail catalogs, its Web site, www.yankeecandle.com, international distributors, and its distribution center in Bristol, England.

Headquartered in Whately, Massachusetts, Yankee Candle employs over 3,000 people nationwide. Its flagship store in South Deerfield is the second-largest tourist destination in Massachusetts, with over 2 1/2 million visitors annually. For a catalog, call 877.803.6890.

"Safe Harbor" Statement under Private Securities Litigation Reform Act of 1995: Statements in this press release regarding The Yankee Candle Company, Inc.'s business which are not historical facts are "forward looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, please read the section entitled "Future Operating Results" in the Company's most recent Form 10-K, and the section entitled "Forward Looking Information" in the Company's most recent Form 10-Q, each on file with the Securities and Exchange Commission. The Company assumes no obligation to publicly update or revise its forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied therein will not be realized.