Plastic gift card printing

Business Editors

BRENTWOOD, Tenn. & SALT LAKE CITY--(BUSINESS WIRE)--July 8, 2003

Comdata Corp.(R), a wholly owned subsidiary of Ceridian Corp. (NYSE: CEN), announced today that its Stored Value Systems (SVS) subsidiary and minority-owned marketing partner, Salt Lake City-based Gift Card Solutions(R) (GCS) have jointly introduced an electronic cash card program for Warren, Mich.-based Big Boy Restaurants International L.L.C. The restaurant chain, known best for its legendary Big Boy character at each of its locations and the hamburger that shares its name, is offering the card online and in its locations as replacements to its paper gift certificates.

"We hope the new Big Boy gift card enjoys the same sense of timeless nostalgia as Big Boy himself," said John Bechard, president of GCS. "We're excited to support both Big Boy company- and franchise-owned Big Boy stores with the modern conveniences of electronic cash card services."

Big Boy is one of many casual and quick-service restaurants that have adopted the electronic cash card in its stores as technology has evolved to incorporate streamlined accounting and inventory systems to create a turnkey program for franchise- and company-owned locations. SVS and GCS deploys an exclusive Franchise Friendly(R) accounting system that allows store owners of both segments to accurately settle gift card transactions with corporate offices, regardless of where a card was purchased and eventually redeemed.

Big Boy gift cards can be purchased from $10 up to $500 inside its stores or online, at www.bigboy.com. The cards are fully rechargeable.

"Big Boy is in the midst of an aggressive expansion, and we felt that we would benefit from offering our new and repeat customers with a new and adaptable replacement to our gift certificates," said Bill Hadden of Big Boy. "Our customers love convenience and this is one way we can enhance their visit to our stores."

Big Boy was born in Glendale, Calif., when founder Bob Wian listened to customers when they asked him to create something different than a plain hamburger. Bob cut a hamburger bun into three slices and inserted two hamburger patties between them. He named his creation the Big Boy after a chubby six-year-old restaurant patron, the inspiration for the animated character that appears outside Big Boy restaurants.

As part of the agreement with Big Boy, Stored Value Systems and Gift Card Solutions will manage card production and packaging and provide Internet-based back office reporting that will allow Big Boy to track card redemption rates, perform card activation and analyze purchasing trends not previously available with its paper-based gift certificate program.

Stored Value Systems recently expanded the unique loyalty- and brand-building properties of its cash card offering, having acquired a minority stake in Salt Lake City-based Gift Card Solutions (formerly Gift Check Solutions) in 2002. GCS is considered the leading cash card provider in the restaurant industry.

About Stored Value Systems (SVS)

Stored Value Systems (SVS) is one of the world's leading providers of electronic gift certificate and card-based transaction programs. International retailers rely on SVS to create customer loyalty, increase sales, and strengthen their competitive position in the retailer marketplace, via both traditional sales channels and on the Internet. At the core of the SVS product is a commitment to use technology to build retail brands as well as customer satisfaction and commitment for retailers around the globe. Headquartered in the United States, Stored Value Systems is a wholly owned subsidiary of Comdata Corp. For more information, visit www.storedvalue.com.

About Gift Card Solutions (GCS)

Based in Salt Lake City, Gift Card Solutions(R) provides paper- and electronic-based gift products and services. The company manages the creation, processing, printing and fulfillment of gift certificates and gift cards. Paper gift certificates are encoded with a client's bank account information and are processed like a check. Electronic gift cards utilize magnetic swipe card technology, allowing gift card transactions to be processed real-time via a secure network. Gift Card Solutions also offers hosted e-commerce services for online gift certificate ordering and customized point-of-purchase materials to drive gift certificate sales throughout the year. For more information, visit www.GiftCardSolutions.com or call 888/739-9971.

About Comdata Corp.

Comdata Corp.(R) (www.comdata.com) is redefining the movement of money and information through technology for businesses, their customers and employees. A leading provider of transaction and information services, Comdata provides credit and debit processing and reporting for commercial fleets and merchants, electronic cash, gift and smart/chip card programs for retailers and governmental agencies, Comchek(R) eCash payroll services for food, retail and other service industries, and point-of-sale equipment for travel plazas and convenience stores. Headquartered in Brentwood, Tenn., Comdata employs more than 1,600 people internationally. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corp. (NYSE: CEN).