Restaurant gift card

LOUISVILLE, COLO. -- Rock Bottom Restaurants Inc. launched its first gift card promotion covering all of its brands and estimates that the promotion will generate $1.2 million in card sales this holiday season.

The card will be redeemable at the company's Old Chicago, Rock Bottom Restaurant & Brewery, ChopHouse & Brewery and Walnut Brewery concepts. In the past each had conducted its own gift card promotion.

Rock Bottom will donate I0 percent of gift card sales to local charities, according to Robin M. Hervig, support marketing manager.

The promotion is being supported with in-store material.