Valentine day gift idea for him

The Ultimate Shaving Kit — A Hot New Valentine's Day Gift Idea; Have a Heart This Holiday with Unique Grooming Alternative from Hair Care Down There

Lifestyle Editors/Feature Editors

LOS ANGELES--(BUSINESS WIRE)--Jan. 27, 2004

Sure, she could give him silk boxers or a nice necktie on February 14th -- or she could show him she really has a heart. Hair Care Down There (haircaredownthere.com) offers women an exciting new way to make this romantic holiday a truly memorable occasion.

With the Hair Care Down There Ultimate Shaving Kit, women can craft a delicate heart shape out of their formerly boring bikini hair, using the exclusive Heart Stencil and Stencil Pencil. The enclosed 32-page Shaving Guide explains precisely how to create a perfect heart as well as several other "down there" styles. The kit also features heart-shaped adhesive Bindi Jewels and other shapes to give any look a sexy, surprising twist.

Giving new meaning to a "clean, close shave," every kit comes with Hair Care Down There's exclusive shaving formulas. Together they act as a total system to give women smoother results than ever before -- without any irritation. The system starts with Shave, a moisturizing crystal-clear gel that lets women see where they're shaving (a must for special shapes). Next, a spritz of Skin Fix helps stop irritation before it starts. Finally, there's Smooth, a greaseless moisturizer with tea tree oil to keep the area as soft as silk.

A recent survey conducted on the Hair Care Down There web site found that 93 percent of respondents are doing some sort of grooming "down there." Of that number, 86 percent are shaving. For the first time ever, women have access to all of the tools to create an exciting new 'do at home, by themselves or with a partner.

The Ultimate Shaving Kit sells for $59 and comes with all of the shaving necessities, including special safety scissors, a tiny clear comb and brush, a razor and a two-sided mirror, all perfect for that delicate area. The Kit comes packed in a chic, waterproof Carry-All.

The Ultimate Shaving Kit is sure to make this Valentine's Day unforgettable. For more information, log on to www.haircaredownthere.com or call 800-908-4238.