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FEATURE/The Perfect Gift for Mother's Day? Follow Your Nose…. Kohl's Launches New bodysource Spa Bath and Body Products for Mother's Day


Feature Editors

FEATURE...Mother's Day

MENOMONEE FALLS, Wis.--(BUSINESS WIRE)--April 28, 2003

Indulgent but practical, bath and body products have become a perennial favorite for gift-givers, especially on Mother's Day.

In fact, twice as many Americans plan to buy fragranced products for Mother's Day than for Christmas, the other peak season for such purchases.

"Bath and body items are more prevalent in American homes than ever, thanks to growing availability in non-boutique stores and attractive pricing," said Rick Leto, executive vice president of merchandising who oversees bath and body products. "These are personal gifts that are appropriate for many gift-giving occasions. People love them because it makes gift-giving easy. It's a great way to say you care about someone."


This Mother's Day, Kohl's is launching its bodysource(R) Spa line, which features a revitalizing, fresh scent made of ingredients such as green tea, lemongrass and soy protein. The products are designed to pamper those with busy schedules and those who are looking to restore balance.

The bodysource(R) Spa line includes: Revitalizing Shower Gel, Skin-balancing Body Lotion, Hydrating Body Mist, Re-Hydrating Body Cream, Skin-Firming Treatment Lotion, Purifying Body Mask, Deep Cleansing Massage Soap, Foaming Mineral Bath, Calming Tub Tea, and Pillar Candle.

"Busy schedules and a growing affinity to simple pleasures means bath and body products will continue to be popular," said Leto.

The appeal is broad and becoming broader.

"We're seeing more men making bath and body products a part of their health and fitness regimen," said Leto. This fall, Kohl's is launching bodysource(R) blu, which features a unisex scent and promotes healthy skin.

Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented specialty department store offering moderately priced national brand apparel, shoes, accessories and home products. Kohl's operates 492 stores in 34 states. For a list of store locations and information, or for the added convenience of shopping online, visit Kohl's Web site at www.kohls.com.

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